The hospitality industry has always been all about travelers’ satisfaction. It’s an industry worth several billions of dollars, with several categories, all with the common goal of providing excellent customer service- ensuring travelers’ needs are catered to in the best humanly way possible. The idea of constructing buildings where travelers can stay for some time while having their needs- food, accommodation, and essential services- met emerged towards the end of the eighteenth-century, and it has since gone on to enjoy massive growth.
Services provided in the hospitality industry can be classified into four distinct categories; accommodation, food and drink, tourism and travel, and recreation. Accommodation is a highly broad sector of the industry and ranges from bed and breakfast facilities to big hotels that offer lodging services. Food and drink, which makes up the most significant percentage of the industry, deals with providing services relating to food and beverages. It ranges from quick-service food establishments to full-service restaurants.
The third category, tourism, and travel involve players who deal with people’s movement from one destination of tourist interest to another. Recreation, which is the last category, focuses on the relaxation and entertainment of guests. It includes such places like movie theaters, amusement parks, massage parlors, etc.
The hospitality industry is much more than just comfortable rooms and beds to sleep or a nice restaurant to eat when you’re away. It’s all about beauty, aesthetics, and functionality. Hospitality ventures like hotels and hostels go a long way in ensuring their establishments are well-designed and properly positioned to meet their clients’ needs. They achieve this by investing in several complementary practices and services. The spa business is one of them.
What Is a Spa?
The spa is a compound word that not only includes massage but a plethora of other body treatments and alternative therapies (which features body scrubs, skincare, hydrotherapy, yoga, fitness, diet, meditation, etc.). Due to its universal acceptability, popularity, growth, and profitability in the past few years, many massage therapists have upgraded their practices to spas.
Successfully Running a Spa in the Hospitability Industry
Anybody can run a spa business, but not everyone can successfully see it through. Profitably running a spa business in your hospitality business requires some knowledge and expertise. Here are a few tips that will guide you in successfully handling a spa venture for your hotel or hostel.
1. Get a Good Location for the Spa
Visibility is essential for a spa. A hospitality venture like a hotel is usually designed with lots of centers of attraction. Locating the spa in a remote area, far from other hotel amenities and facilities, affects its complementarity and patronage. Since it will feed off the industry’s broad customer base, the spa should be situated in a way that enhances its visibility. It’s best placed by the pool or other highly complementary, crowd-pulling facilities. It shouldn’t be set in a section that promotes obscurity.
If your hostel or hotel is located in a busy, urban section, say a city center, consider extending your service coverage to the external populace, i.e., people outside the hotel area. This will further increase popularity, patronage, and profitability.
2. Get the Right Equipment
A spa is meant to be a relaxation spot that offers assistance and relief from stress (from work or other sources). However, for deep relaxation and excellent customer experience, you need quality equipment in your spa. Equipment like massage tables and chairs, pedicure cart, facial steamer, product shelving, music, plumbing, facial vacuum, manicure table and light, facial chair, hot towel cabinet, pedicure ottoman, etc. must be available and of high quality to meet the needs of clients.
3. Offer Long Service Hours
To achieve success in your spa business at a faster rate, extending your service hours would be an excellent option to explore. This is necessary to capture guests you wouldn’t usually see during regular hours. Opening early and closing late would go a long way in enhancing patronage, thereby boosting profitability.
4. Hire Certified and Qualified Staff
Quality staffing is one of the most challenging tasks when it comes to running a spa business. This is because staff quality affects every aspect of the business. Highly skilled employees are needed to drive the market. Also, every state requires stylists, cosmetologists, and every other professional associated with spa business to be certified. So, you might want to ensure you hire highly qualified and certified employees who can excellently attend to clients’ needs.
5. Seek Reviews from Clients
Customers’ feedback and reviews are relevant to the success of any business enterprise, spa business not excluded. As a spa operator, reports from your clients will enable you to know if they’re satisfied with services rendered and help you identify the areas that require improvements.
Above all, successfully running a spa business in the hospitality industry requires a high level of creativity and innovativeness. You must be able to use guest data to chart marketing strategies that would further improve patronage and productivity.